Innovation Landscape: Maternity Care in Medi-Cal

Melora Simon


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Almost 500,000 babies are born every year in California — about one-eighth of all babies born nationwide — and the state’s Medicaid program, Medi-Cal, plays an outsized role in covering those births. Although Medi-Cal covers one in three Californians, it pays for nearly one in two of the state’s births.

While most babies in the US are born healthy, and maternal mortality and morbidity are rare, adverse outcomes are more common among people covered by Medi-Cal — especially those who are Black. Too often pregnant people covered by Medi-Cal receive care that is fragmented, insufficient, or at worst, discriminatory. These disparities offer opportunity for improvement and, in turn, innovation for those entrepreneurs that can work within Medi-Cal’s unique approach to delivering and reimbursing care.

Across our stakeholder interviews and market research, four categories of tech-enabled companies rose to the surface as being most common and most capable of having an impact on maternity care outcomes for people covered by Medi-Cal:

  • Behavioral health: Improving access to in-person or virtual behavioral health services tailored to the unique needs of new and expecting parents
  • Inpatient birth: Supporting providers in improving the quality and/or efficiency of the birth episode
  • Outpatient care coordination: Addressing fragmentation across the perinatal episode through a combination of education, screening, services, and/or referrals
  • Parent education and engagement: Delivering basic information about prenatal care and birth directly to consumers

Among those categories, outpatient care coordination stood out as having the most potential to address the unique challenges plaguing maternity care within Medi-Cal — especially fragmentation. (A selection of companies working in the other three categories can be found in the brief.)

Outpatient Care Coordination: Example Companies Working in Medicaid

Docent Health logo Mahmee logo Wildflower Health logo
Maven Health logo Baby Scripts logo Ovia Health logo

Readers should note this landscape overview is not intended to be exhaustive, nor is it an endorsement of the companies included. Finally, because solutions landscapes can evolve quickly, this brief may not fully reflect the current market.

 

About the Author

Melora Simon, MPH, is an independent consultant who provides strategic planning, project management, meeting facilitation, and organizational support to health care organizations. She has previously held positions with the Pacific Business Group on Health, Health Plan of San Mateo, Stanford Clinical Excellence Research Center, and McKinsey & Company.