For a long time, social media was treated as a channel to be managed—a place to post, reply and repeat. But breakthrough brands know their social team’s expertise is the key to unlocking meaningful business decision-making that moves at the speed of social.

By operating with proactive intelligence, Honda scaled their social team’s expertise, achieving a 251% increase in community engagement and a 91% high-quality engagement action rate—transforming social into a core data source underpinning their entire business strategy.

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For a long time, social media was treated as a channel to be managed—a place to post, reply and repeat. But breakthrough brands know their social team’s expertise is the key to unlocking meaningful business decision-making that moves at the speed of social.

By operating with proactive intelligence, Honda scaled their social team’s expertise, achieving a 251% increase in community engagement and a 91% high-quality engagement action rate—transforming social into a core data source underpinning their entire business strategy.

Digging into the “why” behind the data allowed the Honda team to uncover social insights that now flow directly to R&D teams, shaping the future of products based on real-time customer sentiment and market needs.

Listening to Californians with Complex Needs: Rural Californians

California’s population is rapidly aging, and the over-60 population is growing racially and ethnically diverse faster than any other age group. By 2030, it is projected that one in four Californians will be an older adult.

This growth — and the needs of an increasingly diverse aging population — demands that Californians take action to ensure older people get the support they need to live well. CHCF’s body of work on older adults involves CalAIM initiatives, home and community-based services, assisted living, and more.

On this page, explore our subtopics and read our featured and recent publishing.


CHCF Partners With Health Centers to Advance Skills, Systems, and Strategy … Story Below



Family Physicians Can Increase Access to Maternity Care … Story below


Essential Resources on Older Adults

Illustration of home health aide helping elderly woman in her kitchen.

Improving Care for Older Adults with Complex Needs

The impacts of aging eventually affect us all. And yet, the needs of older Californians are often invisible to those not experiencing the challenges of aging themselves or caring for an aging loved one. This knowledge center spotlights CHCF’s work on improving care for older Californians with complex needs.

Recently Published

Senior woman with caregiver, sorting medicine.
Resource
Quick Read

What Are Home and Community-Based Services?

Resource
Feature Story

Community Health Centers Expand Focus on Older Adults to Meet Growing Demand

Home health care worker with client
Resource
Quick Read

Who Receives Medi-Cal Home and Community-Based Services?

Resource
External Resource

The Rising Trend of Specialized Recuperative Care


Composite image of Californians with complex health needs who participated in interviews about their experiences in Medi-Cal

In Their Own Words:
What Californians with Multiple Health and Social Needs Say About Their Care

Learn about the first-hand experiences of Californians with complex health and social needs as they seek care. Their insights reveal both the promise of CalAIM’s vision and how implementation can be improved.


We partner with emerging companies to bring innovations and technology to California’s health care providers, payers, and patients so that all Californians have access to the care they need.

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This two-year, part-time fellowship offers clinically trained health care professionals the experience and skills necessary for effective vision and leadership in the health care system.

The California Improvement Network (CIN) is a learning and action community that advances equitable health care experiences and outcomes for Californians through cross-sector connections, spreading good ideas, and implementing improvements.


Take a deeper dive into Unfair Pricing and Too Few Choices
Join the CHCF Health Care Leadership Program

This two-year, part-time program is for clinically trained health professionals in California, including behavioral health providers, nurses, dentists, and pharmacists, with at least five years of leadership experience. Led by national experts in workforce and leadership development at Healthforce Center at UCSF, the program addresses health care issues from the perspectives of business management and public policy. Applications are open April through June each year.

Authors & Contributors

Amelia Cobb

Amelia Cobb

Senior Program Officer, Improving Access, California Health Care Foundation

Learn more about Amelia Cobb

Connect on LinkedIn

Carolina Reyes

Carolina Reyes

Associate Clinical Professor, Maternal Fetal Medicine, School of Medicine, UC Davis Health*, California Health Care Foundation

Learn more about Carolina Reyes

Oakland Office

CHCF ‘s main headquarters are located in downtown Oakland, with convenient access to public transportation.

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Featured Resources




Trust is Vital

Building a Trustworthy Health Care System in California


Key Takeaways

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People Grid – Extended

Amber Bolden

Amber Bolden

Freelance Communications Consultant, Consultant Facilitator, Village Fund, African American Infant and Maternal Mortality

Anne Sunderland

Senior Communications Officer, Improving Access, California Health Care Foundation

Carolyn Fong

Carolyn Fong

Commercial and Editorial Photographer

Catherine Teare

Associate Director, Market Analysis and Insight, California Health Care Foundation

Connect on LinkedIn

Dawn Joyce

Senior Vice President, Impact Health Policy Partners

Gina Martinez

Senior Learning and Impact Officer, California Health Care Foundation