This report distills the latest research on how consumers make health care choices and offers practical tactics for supporting their decision-making.
Consumers in Health Care: The Burden of Choice (260 K)
As consumers assume greater responsibility for their own health care, they are being asked to make more — and more complex —decisions than ever before. At the same time, the increase in available information and in the customization of health care products and services has ratcheted up the need for understandable information that aids in consumer health care decision-making.
This 2005 report distills the latest research on consumer decision-making, explores the methods consumers use to make choices, and looks at what influences affect consumer action. The research suggests important implications for the development of effective information tools for consumers, including the need to:
The full report is available under Document Downloads.
Lost in Translation: Consumer Health Information in an Interoperable World